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If you are going to place an ad in the local community paper every week for 8 weeks, order it up front and make sure everything is done up front, so that there is no chance of it falling by the wayside. Keep track of what you spend, make sure you have a peg in the ground on the spend and don’t leave marketing campaigns to run on without daily supervision - especially on Adwords adverts, a badly setup and unmonitored Adwords campaign could easily spend R5000 in a day. 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